A less draconian solution to the large soda ban proposed by New York City Mayor Michael Bloomberg would be a requirement that establishments at least make it possible to buy a small soda for less money. At Regal Cinemas a small soda is 32 ounces of sugary goo, nearly three times the size of a standard canned soda. And it costs nearly $5. A better way to encourage people to drink less high calorie soft drinks is to require vendors to at least offer for sale a “small” that at least is not gigantic. If the movie theater sold a 12-ounce soda for, oh, $2, then I believe a lot of people would opt for the more reasonable serving size. But if I’ve got that 32-ounce bucket of sugar water sitting in my armrest, I’m going to drink past the point of what I really need or want. And since the wholesale cost of 12 ounces of soda is about a quarter, the theater is still making a killing.