Borat can’t make up its mind what kind of movie it wants to be. As a result, it is an amalgam of three different movie ideas, each executed with mixed results. Movie 1 is a farce about a ridiculous foreigner, Borat, working his way across America so that he can marry Pamela Anderson. Movie 2 is in the style of “Candid Camera” or “Punk’d”, where Borat is a rude buffoon to elicit funny responses from passersby. Movie 3 is in the style of the correspondents’ reports on “The Daily Show with Jon Stewart”, where Borat interviews Americans and either provokes them (telling a group of feminists that women have tiny brains) or plays up their own prejudices to expose them. While each movie idea has the potential to be funny, the inconsistent nature of the movie diminishes the individual elements.
The movie pretends to be the documentary footage of a backwards foreigner learning about American culture for the betterment of his own country (nominally Kazakhstan, though of course it bears no resemblance to any real country). We are introduced to a producer, and though we never see the cameraman, Borat addresses the camera directly. When he is in principle alone and abandoned, we still see professional camera shots of his vehicle driving down the highway. Who took those shots, in the premise of the movie? Many of the people he encounters have been fooled into thinking that he really is from Kazakhstan and really is traveling across the country to learn about American culture. That is, they are not actors and are not reading from a script, and we, watching the movie, know this. For example, Borat befriends a prostitute in the mode of Movie 3, but later he has her pretending to be his wife not for the sake of other people in the movie, but for the camera and the sake of the fake documentary. She switches, in other words, from being one of the people being fooled by actor Sascha Baron Cohen into an actor herself in Cohen’s movie.
There are several scenes where Cohen behaves outrageously, but the response he gets is just what anyone would do when confronted with such behavior. Affecting gangsta rap behavior, he pulls his waistband below his ass, exposing ridiculous underwear, and goes into the lobby of a posh hotel spouting mildly obscene street slang. So the hotel staff ask him, and then force him, to leave. This is Cohen interacting with people in the mode of Movie 3, but the staff response is entirely appropriate and therefore not funny. If this were part of an attempt to tell a story (Movie 1), and the hotel staff were actors helping tell the story, then it could have been funny because we would be emotionally involved in the character of Borat. But we are constantly reminded that in fact we are seeing something more like Candid Camera, so we don’t care about Borat as a character at all: he is just acting that way to provoke people. Occasionally it is funny, but more often it is merely someone going around being obnoxious.